Tele2 &
Comviq

At Tele2/Comviq, I led the design systems for their multi-brand mobile apps, ensuring consistent and native design across iOS and Android platforms by closely collaborating with developers.

I oversaw the entire app design process, including UX copy, design systems, and graphical elements like App Store images. My designs meet WCAG 2.1 AA standards for accessibility, enhancing user experiences and boosting customer satisfaction.

I also worked closely with marketing, analytics, and legal departments to maintain brand consistency and user-centric design throughout.

As the design system lead, I developed a white-label multi-brand design system covering both apps and web, built on a shared foundation file for iOS, Android and web. Each platform receives its own native components while sharing a single source of truth through tokens in Figma.

The system currently serves 5 brands - with more on the way. This setup ensures consistency across every touchpoint while allowing for the unique characteristics of each platform and brand, improving both efficiency and user experience at scale.

Together with a small but dedicated accessibility team, I helped drive the accessibility transformation across the entire Tele2 organisation. Despite being a lean group, we were responsible for setting standards, educating teams and ensuring compliance across every digital touchpoint - apps, web and internal tools alike.

As the design and accessibility lead for the B2C Digital department, I owned everything from WCAG 2.1 AA audits and design reviews to hands-on implementation of accessible patterns. What started as an initiative became the new normal - accessibility is now embedded in how Tele2 builds products.