Live it

The project started with kick-off meetings, documentation with data-driven insights, user interviews and collaboration with key people on what the goals of the new site should be. After that I produced a mood board to set the look and feel. Red, red and red would set the tone in connection with a tough and modern design filled with attitude.

The collaboration continued with user personas, wireframes, design systems and hi-fi design for both private persons and companies as Live it sells experiences to both. I then created a prototype that we tested on both existing and potential customers to check if we had chosen the right path with the new site. Which we got confirmed by all of them.

Live it previously had no design system. However, they had a graphic profile made for print that I used as a starting point when setting the new branding for the website. I created the design system based on the needs I had to design the new website from scratch, which then consisted of typography scale, colors, grid system, input fields, buttons, etc. which became the basis of a foundation file from which I could then create a component library. The entire design system is based on an 8 point grid.